- Write 15–30 questions your shoppers actually ask — without your brand name.
- Ask each in ChatGPT, Gemini, Claude and Perplexity, ideally more than once.
- Record whether you are named, your position, which competitors are named and which sources are cited.
- Repeat weekly with the same questions.
“Does ChatGPT recommend us?” is now a common question in fashion and beauty marketing meetings. Typing your brand name into ChatGPT does not answer it. Shoppers do not ask about you; they ask for a recommendation, and the question is whether you appear in it.
Step 1. Write the questions shoppers ask
Build a list of 15–30 questions from real sources: customer service emails, reviews, on-site search, Google Search Console queries and what your sales team hears. Leave your brand name out. Cover four types:
| Type | Fashion example | Beauty example |
|---|---|---|
| Category | best linen dresses for summer | best mineral sunscreen for daily use |
| Constraint | wide-leg jeans for petite women under $150 | vitamin C serum for sensitive skin under $40 |
| Comparison | brands like Toteme but more affordable | alternatives to a cult retinol that are fragrance-free |
| Problem | a work bag that fits a 14-inch laptop and looks smart | a moisturiser that doesn't pill under makeup |
Weight the list toward the questions that lead to your most profitable products.
Step 2. Ask every engine, more than once
Ask each question in ChatGPT, Gemini, Claude and Perplexity. Use a clean session where possible — personal memory and earlier conversations can tilt the answer. Because answers vary between runs, ask the most important questions two or three times.
Step 3. Record the right things
For each answer, write down:
- Named? Yes or no.
- Position if named (first, second…).
- Which product of yours, if any.
- Competitors named.
- Sources cited or linked — publications, retailers, Reddit, your own site.
- Accuracy — did it describe your product, price and materials correctly?
Step 4. Read the results
From the table, three numbers tell you most of what you need:
- Visibility rate: the share of answers that name you.
- Average position when named.
- Share of voice: your mentions as a share of all brand mentions across the answers.
Then look at the sources column. If competitors are named on the strength of two publications and one retailer, that is your target list. If your own pages are never cited, check whether AI crawlers can reach and read them — see the AI-ready product page checklist.
Step 5. Repeat weekly
Run the same questions every week and watch the trend. Changes to your pages can appear in search-based answers within days or weeks; changes in what models know without searching take much longer.
Doing it at scale
The manual method works for a first look, but it gets heavy quickly: 30 questions × 4 engines × several runs a week is hundreds of answers to read and tabulate. That is what AI visibility tools automate. Sayrank runs your shopper questions across ChatGPT, Claude, Gemini and Perplexity daily (engines rotate on the smaller plans), records who is named and which sources are cited, and connects the gaps to fixes on your site and product pages. If you want a one-off snapshot first, there is also a free check for a single store.
Get your products named when shoppers ask AI
Sayrank tracks how ChatGPT, Claude, Gemini and Perplexity answer your shoppers' questions, fixes what stops AI crawlers on your site, and rewrites your product pages so assistants can quote them. Built for fashion and beauty brands.
Frequently asked questions
Why doesn't ChatGPT mention my brand?
The most common reasons are that AI crawlers cannot reach or read your site, your product pages lack the facts the question requires, and independent sources the assistant trusts (roundups, retailers, communities) do not mention you for that need.
Should I use a logged-in ChatGPT account for testing?
Use a clean session where you can: personal memory and past conversations can shape answers. Run each question several times and compare.
Does asking ChatGPT about my brand by name count?
It tells you what the assistant knows about you, which is useful, but it is not visibility. Shoppers ask category questions without your name. Track those.
How often should I check?
Weekly for the same fixed set of questions. Answers vary between runs, so trends over several weeks are more reliable than any single answer.